How to Use WhatsApp for Ecommerce: 21 Use Cases with Examples

Using WhatsApp API and containing the top 21 use cases for sales flow automation to create leads, WhatsApp e-commerce is the perfect platform for growth.

Are you prepared to make the proper decision and want to be there for your customers where they are?

To increase your social media sales, try WhatsApp for e-commerce. 

Why? You cannot afford to undervalue the value of having an extra set of eyes in this competitive marketing environment where every other company is utilising the newest technology like WhatsApp e-commerce integration, where more than 100 billion messages are sent daily to connect globally.

In order to sell your products and automate the steps of your sales pipeline, you just need to combine WhatsApp e-commerce and the WhatsApp Cloud API. This will allow you to target a large market and elevate the voice of your brand in the sales sector.

Do you still have any doubts about whether WhatsApp e-commerce is the best option for you? There are no longer any worries. 

You will go out on a mission to maximize the possibilities of this remarkable platform through this essay today. As I outline the 21 real-world ways WhatsApp may be used for e-commerce, your company's destiny will be altered by the limitless client experiences it can provide.

What is WhatsApp e-commerce?

You can easily communicate with your consumers, sell your goods, and utilise your WhatsApp ecommerce store as a platform for WhatsApp conversational marketing on the two-way communication platform known as WhatsApp ecommerce. 

You can now quickly send your clients enticing WhatsApp product catalogues, allowing them to focus entirely on your brands, thanks to the integrated WhatsApp ecommerce store. To achieve a 360-degree customer experience with a single click, you can also use WhatsApp automation hacks. These include all crucial aspects like mass messaging, order tracking, customer-led product development, customer retention, ongoing customer support, lead generation, and many more.

Why do you need WhatsApp for your ecommerce store?

I have some astounding real-time data that will demonstrate why customers enjoy interacting with reputable brands on WhatsApp:

• WhatsApp has a staggering 2.2 billion users in 180 nations waiting for you.

• A staggering 175 million consumers send messages to various brands every day.

• On average, users use WhatsApp for 17 hours per day or 30 hours per month.

I'll now outline some strong justifications for you to remain with WhatsApp e-commerce alone:

1. If you want to streamline your two-way communication, use customer engagement to boost sales and make the most of it by retargeting your potential customers.

2. If you want to improve your real-time customer care, send relevant and updated customer assistance to immediately address each of your customer's questions.

3. If you want to use WhatsApp's commerce policy to secure your e-commerce firm, eliminate difficulties, and implement end-to-end encryption and two-factor authentication while experiencing financial success.

4. If you want to interact easily with a huge number of people worldwide to increase conversions while improving your exposure and reputation with a verified business profile.

5. If you want to provide your customers with a unique experience, send them customized product catalogues with personalised content as WhatsApp advertising messages. 

How does WhatsApp ecommerce work?

The WhatsApp Business Platform was introduced by Meta in 2018, and since then, it has helped medium-sized and large-scale businesses scale their legitimacy by displaying a green tick on their WhatsApp business account. 2019 saw the addition of a new shopping button by Meta that enables visitors to peruse product catalogs. Thanks to the e-commerce integration of WhatsApp Business API.

Since it is a WhatsApp Business API, you cannot use a WhatsApp Business App to access its productivity; instead, you must use WhatsApp Cloud API and integrate it with a WhatsApp marketing tool like Sales Simplify to gain easier access and discover new possibilities for your ecommerce platform, be it BigCommerce or WooCommerce. However, I would advise you to carefully consider your options after reading the topic of WhatsApp Business App vs API.

What are the best examples of WhatsApp ecommerce use cases that you need to unfold?

It has already been established that WhatsApp has evolved into a powerful sales engagement tool with e-commerce integration, generating significant revenues. Let's now explore further with real-time examples of 21 applications to better understand how the WhatsApp marketing tool may help you succeed with your online store.

Launch product with user-initiated product development

You must implement a customer-centric selling process with WhatsApp-integrated ecommerce to address the 27% lack of effectiveness in customer support. Knowing exactly what your customers want from you will help you anticipate their requirements and alleviate their problems.

Building a strategy around "What," "Who," "When," and "Why" will help you develop a user-initiated product that will facilitate your consumers' journey while keeping an eye on your competitors' strategies. This product launch roadmap for WhatsApp ultimately aligns your conversions with the vision of your brand and provides a superior customer experience.

Find products in automated mode

Your customers, like mine, enjoy being handled differently and mesmerized. By allowing them to make a step-by-step decision between their likes and dislikes, you can now provide your consumers with the same sentiments, especially when they have an automatic choice. 

For instance, by integrating a sales automation process with WhatsApp e-commerce, you may provide them with a variety of options for products and purchases, such as men/women/kids, shirts/t-shirts, casuals/formals, white/pink, UPI/COD/EMI, etc.

Offer instant resolutions with list messages and quick reply buttons

List messages and rapid reply buttons are two new tools that WhatsApp has introduced for ecommerce using WhatsApp chatbots in order to qualify your lead-generating checklist with a 3x faster response. 

With list messages, your customers can now select any options (up to 10) from the menu-type view without going through a numbered menu, such as order status, item, and refund-related queries, switching accounts, etc. Additionally, quick reply buttons enable customers to contact you in a flash, particularly when they must pick between two options, such as yes or no, view information or the menu, whole or partial shipments, etc.

Warm up with personalized interactions and build rapport

Give yourself room to grow by adding personalized touches, also known as customization. Even your most devoted consumers could remain silent for a while, therefore for your e-commerce firm you need to communicate warm sensations with personalised messaging content via WhatsApp.

In order to create personalized content addressing your customers by name or adding different languages to the menu and develop an empathic relationship for selling, you can collect specific information from your customers when they are ready to opt-in to your brand, such as name, phone number, and country, or you can ask them for more details.

Give a better experience with exclusive pre-access

Find the answers to "Who" and "Why," rather than giving the idea that you are doing the same thing as your competitors if you want to generate buzz before an official launch in the minds of your target audience.

You can easily use your WhatsApp ecommerce setup to create a free trial or product demo, provide discounts for pre-orders, and provide awards for beta participation to dazzle your sales prospects and increase conversions.

Enhance brand perception with WhatsApp Chatbots

Waiting longer for a single response is like waiting for the next wave in the sea of sales. You can now overcome this difficulty by utilizing cutting-edge sales engagement AI technologies, such as a WhatsApp chatbot.

This virtual assistant is available around the clock and handles everything from opt-in administration to functioning as a smart agent routing challenging inquiries for your clients in order to develop a brand image and enhance a buyer persona as well. It goes without saying that using WhatsApp chatbots elevates customer service by speeding up response times and communication.

Retain customers with post-purchase support

The hardest task is turning your target prospects into hot leads; the next hardest is keeping your consumers with the same vigour. Because businesspeople frequently ignore the need for connection in favour of concentrating more on sales conversions.

The first step in keeping consumers online is to trigger sales psychology by demonstrating your affection for them. To calm them down and ease their tension, all it takes is two short words: "Thank you," "Need help?" Or, you can send them a thorough refund or return policy on WhatsApp.

Re-engage & recover abandoned carts 

When a company wanted to re-engage its consumers in ecommerce, it used to have to rely on emails. And now, a revolution has occurred with WhatsApp e-commerce integration, where WhatsApp has successfully recovered abandoned carts with a 98.3% open rate.

You merely need to adhere to this four-step strategy to employ the same trick to win back your lost yet potential customers:

• Send them a special offer just for them.

• Send them a thorough video to grab their interest.

• Offer specific support to dispel objections.

• Send them cart reminders one last time to create urgency and seal the transaction.

Create FOMO on WhatsApp status

Create FOMO (Fear Of Missing Out) utilising a WhatsApp status if you want to spur urgency from pre-sales interaction to post-sale attachment. You need to set up scenarios where consumers are already purchasing, emphasizing chances they could be missing, or providing one-time bargains with an eager intent in order to increase the FOMO feeling and drive conversions.

By using FOMO marketing in your WhatsApp e-commerce business, you may make your customers anxious about missing out on a lucrative offer or a popular trend, which will encourage them to act and make purchases.

Prevent RTO with instant information

Considering that the e-commerce sector is anticipated to grow by 84% by 2024, it is impossible to ignore the likelihood of rising RTO. Even your most devoted customer has a good risk of breaking the agreement to pay by COD (Cash on Delivery) at the last minute, in which case you will be responsible for paying two shipping fees.

By sharing comprehensive and in-depth product information, delivering order confirmation alerts, ensuring preferred-time delivery, blacklisting clients with a high return rate, and other strategies, you can successfully lower the RTO rate if you use WhatsApp for e-commerce. It will provide you the room to cut your e-commerce losses and increase your profits.

Deliver orders using live location

The built-in live location feature of WhatsApp is undoubtedly a fantastic feature for keeping track of your customers' whereabouts, particularly when it comes to tracking orders after they have left for delivery.

It might occasionally be difficult for a delivery boy to locate customers' exact locations. Customers may also find it difficult to give precise instructions. This problem is addressed with the inbuilt Google Map, which enables your customers to disclose their precise location instantly on WhatsApp, facilitating agents' easy route navigation. It improves your sales engagement efforts and helps you present on time with assistance.

Plugin widget and click-on-chat from your space

A medium is required to begin a discussion, whether it be email, SMS, IVR calls, or anything else. Consequently, to streamline communication The ideal approach to download WhatsApp widgets and incorporate them into your e-commerce website is using the WhatsApp API, which enables you to initiate two-way conversations seamlessly from wherever you like. 

It is competent enough to provide answers to any sales qualification questions, turning any anonymous website visitors into potential buyers.

Secure confirmations from sending invoices to payment transactions

I won't appreciate being treated poorly as a customer or getting hazy information. The same is possible with regard to your clients. You should use WhatsApp ecommerce as a business to prevent this critical predicament.

End-to-end encryption provided by WhatsApp enables you to keep your clients' data secure. On the other hand, you may create trust with customers and increase sales without fearing that your communications will end up in the "Junk folder" by sending them regular updates on your company's policies and invoicing information.

Create product catalogs to smooth the experience

Amazon does exactly what your favourite brand would do if you were attempting to purchase a pair of trainers: it would present the greatest possibilities to you along with a list of specific details. Now that you have the same e-commerce website, you can use the WhatsApp API to display some of the variety on your WhatsApp Business account in order to increase conversions.

Additionally, you can construct your own captivating catalogues using different WhatsApp business message templates and send them in mass. In order to respect your consumers' time and curiosity, you might include the following information in your product catalogue:

• Name, image, and code of the relevant product.

• A brief description.

• Pricing details.

• CTA link to take instant action.

Explore a new journey with the Find My Business option

Find My Business Within a Specific Geography is a new service that Meta has developed for WhatsApp to help users find and explore new businesses that may suit their tastes. Your consumers may easily locate you regardless of whether you run a tiny or medium-sized business by accessing their real-time geolocation.

We may anticipate it in our region as well, even though it is presently available in several nations including the UK, Colombia, Mexico, and Indonesia. This feature has the ability to completely transform your e-commerce store if you run a restaurant or general store.

Win over customers with WhatsApp contest

The word "contest," by itself, has the power to excite your clients because they stand to gain nothing but the chance to participate in fun activities and take home prizes. You may go beyond restrictions and engage your clients with fun competitions and quizzes by utilizing WhatsApp ecommerce.

Through this WhatsApp competition, you may acquire best practices for sales engagement while attracting clients to connect with your company. Additionally, when people share their thoughts with their closest friends and family, it will help you expand your profile and gain a larger audience quickly to increase conversions.

By simply sending out personalized review templates on your WhatsApp Business account, you can effectively reduce this friction. By answering all of your customers' interaction questions, you will be able to better understand their intentions, your own shortcomings and areas for improvement, and obtain social proof.

Generate leads and drive sales

You may access 360-degree extraordinary features, such as WhatsApp marketing messages, WhatsApp chatbot, QR codes, labels, infographics, and website URLs, with WhatsApp API integration for your e-commerce firm. These features will help you advertise the exclusivity of your brand via WhatsApp and will also nurture customers.

With this ongoing process, you may ultimately succeed in drawing in fresh potential customers or turning your current potential customers into hot leads. In any case, the outcome is final and provides the required ROI.

Design the unboxing experience

I can recall the excitement I felt as a child when opening Christmas gifts and packages. Surprisingly, I still have that same emotion, and perhaps your buyer does too. Age itself is irrelevant, but your customer is also excited by the pleasure of opening shopping boxes one at a time and touching the final product.

You may use this sales engagement strategy by using the WhatsApp API to prompt your customers with unboxing videos, share them in your WhatsApp business groups, and turn your consumers into a product guide for your marketing campaign to highlight the in-the-moment experience and drive sales.

Collect customer feedback or reviews

Obtaining a transparent visualization is necessary in order to analyse the client experience with your brands. Reviews and comments may support your path to complete the mission in this case. Sometimes consumers aren't willing to put out the effort to visit your website and provide their opinions regarding everything from actual application to actual purchase.

Engage customers with FAQs

To complete the sale, ecommerce businesses typically take more time to handle each individual customer's question, from the registration procedure to the product specifications. A landing page with FAQs can help you overcome sales hurdles.

Some customers, nevertheless, could choose to go to your FAQ page and take the time to answer their questions or address their concerns. You may use WhatsApp integration in your e-commerce firm to get around this obstacle because it enables you to use chatbots to address customer needs and deliver automated menus that will satisfy them.

Expedite marketing efforts with WhatsApp ad campaigns

Last but not least, WhatsApp marketing campaigns are free promotional ads for your companies that you can use to engage with potential customers and float with them on the heads of WhatsApp chat threads to give your e-commerce business a new dimension. You may already be aware that everyone has a chance to compete in highly sought-after events, from unicorns to large billion-dollar corporations. 

For example, Maggie, an international brand of soup and noodles, used the WhatsApp marketing campaign "Chef in your kitchen" to engage with people of all ages from every kitchen and succeeded in raising brand awareness by three points with the transmission of 200,00 messages in the first eight weeks.

How Sales Simplify will help you implement your WhatsApp e-commerce strategy?

User-friendly WhatsApp marketing tool

With the easy integration of Cloud API that Sales Simplify offers, you can now utilise it as a WhatsApp e-commerce API with best-in-class security procedures. Meta will cover all expenses for you, from hosting to software updates, in order to return your hard-earned money. 

Additionally, by leveraging broadcasting lists and the user-friendly WhatsApp CRM interface with chatbots and marketing template messages, you can quickly divide your large audience into smaller groups based on demographics. In addition, after sending business messages in mass, you can easily interpret and analyze the data from WhatsApp marketing campaigns, enabling you to adjust your marketing strategy.

Industry-leading support around-the-clock 

If scaling is a concern for you, Msgclub can assist you in removing the additional workload, managing your clients' data, automating workflows, and analyzing campaign data by providing you with immediate, direct, hands-on support to carry out every aspect of your WhatsApp marketing campaign ideas and accelerate your sales process like never before.

Make the right decision to fly high

It is your responsibility as a company to consider all your options carefully and come to a wise decision. 

You must interact with potential customers, nurture existing leads, identify areas for development, and then implement your spellbinding techniques in a sales enablement environment for your scalable e-commerce business.

But this is not where the process ends. Next, what? 

Simply take one short step to begin working with Msgclub, and your WhatsApp e-commerce integration will help your social CRM soar.